Communities / Gaming
Best subreddits to find customers for gaming
Reddit is arguably the single most important organic channel for indie games — entire hits have been built from one well-timed GIF. The ecosystem is unusually structured: some subreddits exist specifically for developers to show work, while the giant player communities reward polish and punish anything that smells like an ad. Know which mode each community is in before you post.
Built for devs seeking playtesters — post your build and get direct player feedback.
Players here browse specifically to discover indie titles; strong GIFs routinely go viral.
A dev-and-player mix where devlogs and trailers are welcomed content, not tolerated ads.
Fellow developers share marketing postmortems and become early wishlisters and advocates.
Brutal trailer and gameplay critiques that fix your pitch before you spend marketing budget on it.
A genre community famous for playing, testing, and championing dev-posted games.
Release discussions reach buyers at decision time, but content must be news, not promotion.
The biggest general audience on the platform — reachable only through genuinely shareable content.
Serious discussion culture where a well-received thread confers industry-level credibility.
Genre devotees actively hunt for their next game and give dev posts real attention.
How to engage without getting banned
- Lead with a 10-second GIF of your most distinctive mechanic — it outperforms every trailer link.
- Post to your genre's subreddit first; devoted genre fans generate wishlists that general subs never will.
- Take r/DestroyMyGame feedback before launch marketing — it is a free focus group with no politeness filter.
- Share your launch numbers afterward in r/gamedev; postmortems build the audience for your next game.
Frequently asked questions
Can indie devs self-promote on gaming subreddits?
Yes, in the right ones: r/playmygame, r/IndieGaming, and most genre subreddits welcome dev posts. r/gaming and r/Games require content interesting enough to stand as posts on their own.
When should I start posting about my game?
Months before launch. Early devlog posts build a following that compounds, and wishlist velocity at launch depends on the audience you accumulated beforehand.
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